Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages, painful dropdowns, broken logic, and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks. In this session, we’ll learn common pain points that customers experience way too frequently, how to solve them, and how to create an interface that excels at getting the information from the customer in a way that’s friendly, accessible and obvious — helping conversion and business KPIs along the way. Vitaly will show you the do’s and don’ts for web forms and share insights on human psychology and how people think when they are dealing with a purchase decision, a subscription form for or signing up for a newsletter.
Vitaly Friedman is the co-founder and editor-in-chief of Smashing Magazine. He loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running front-end/UX workshops and webinars. He loves solving complex UX, front-end and performance problems.