5 Ways to Incorporate the MAXimalism Trend into Your Digital Space

We have seen maxi skirts on the runway and max furniture overload in interior design magazines. But how can we translate the maximalist trend to our digital spaces?

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Helena Trampe

23/01/2024; 6 min read Loud!

Let’s try to become wiser…

Maximalism can be described as a reaction against minimalism – embracing the delicious ethos of excess. Maximalism encapsulates  “more, is more” in stark contrast to the minimalist principle of “less, is more”. 

Embrace excess, ChAOs, and the use of bold colors, patterns, and textures.

By using vibrant colors, and repeating patterns, textures, and layers – one expresses excess, celebrating the unconventional. Try featuring a collage-esque aesthetic, by combining various elements to create a visually striking and memorable composition -MAXimalism is just that, going to the max.

The forefathers of Maximalism

Take a glance at art movements such as Pop Art, Art Nouveau, and Surrealism when finding inspiration to create your Maximalism digital designs for a captivating and memorable UI and UX.

Art Nouveau art (top left) by Elzo Dur. Pop Art called  ‘Brittany Brooks’ (top right) by contemporary artist Agent X.. Surrealism is represented in ‘The Garden of Earthly Delights (bottom left) by Hieronymus Bosch and ‘The Great Masturbator’ (bottom right) by Salvador Dalí.

How to Infuse Maximalism into Your Designs:

1.  Color Exploration…or …Explosion! 

Maximalism thrives on explosive, bold, bright, and exaggerated hues. Fearlessly experiment with unexpected color combinations and incorporate contrasting colors for a visually dynamic impact. Try Maximalist favorites such as hot pinks, reds, and oranges. Challenge yourself -strive to avoid empty or white space. 

Art pieces by David Oku @d.okuart

2. Pattern Play and Repeat

Patterns and motifs can be just as loud and contradictory as color. While these elements may clash intentionally, it is essential to strive for a level of consistency across the pattern and color scheme. A tip here is to repeat patterns and/or color in your design. This pursuit of coherence ensures harmony and integration in your design -preventing it from becoming overwhelming and maintaining an overall aesthetic appeal. 

Pattern repeat galore with Hattie Stewart’s art

3. Texture Tantalization

Maximalism is about creating depth and visual intrigue. You can achieve this by integrating a mix of various textures and applying effects to give a tactile multi-sensory overload of dimension to your design. 

Texture collage, all textures are sourced from Pinterest.

4. Layering Artistry

Adopt a collage-inspired approach by brazenly layering different elements—photographs, graphics, illustrations, typography, and patterns. This technique adds complexity, and visual interest, and can construct optical illusions to your composition, a hallmark of maximalist designs.

Layering diverse elements to the MAX -three different Lady Like title designs by Jada Stickle.
Optical illusions are formed from pattern repeat and layering, blending to convey a message. All 6 images are sourced from Pinterest.

5. Effective Typography

Maximalism celebrates the avant-garde and typography is no exception. The size and weight of a font usually convey the importance of a text. But not in Maximalism. Unleash your creativity by experimenting with diverse fonts, sizes, and colors. Repeating type can also aid your point across differently and effectively. Typography becomes a powerful tool for conveying the bold and expressive nature of maximalist design.

Images from the top left and clockwise. Text repeat done well. Source: PIN-UP magazine cover. Aggressive repetitive text to communicate a message to stick in your user’s mind. Image from Penji.com. In-your-face typeface conveys a concrete and simple message. Image from maxpilwat.com

Typography characteristics associated with maximalism include bold, decorative, and ornate fonts. Serif and sans-serif typefaces with intricate details, as well as scripts with elaborate flourishes that enhance the visual richness.

Try these typeface characteristics for maximalist digital designs:

Serifs with High Contrast: Fonts with distinct differences between thick and thin strokes can add drama

Decorative and Display Fonts: Ornate and decorative typefaces can contribute to the overall opulence and complexity.

Script Fonts with Flourishes: Cursive or script fonts with elaborate details and embellishments illustrate a touch of the extravagant.

Bold and Geometric Sans-Serifs: Clean and bold sans-serif fonts can create a strong visual impact, especially those with geometric elements.

Layered and Dimensional Fonts: Fonts with three-dimensional or layered effects can add depth to the composition.

Graphic from top left clockwise. Magazine cover by Maximalist Designer Yoan Puta. Pepsi poster sourced from X. Designs by Shumi Perhniniak. Graphic from Mend’s Maximalism Design. Book cover by Victionary.

‘More, is more’ and ‘more, is better’ Remember, creating Maximalist designs in digital spaces allows for maximum creativity -and is the most sustainable and IRL Earth-friendly way of nodding to the trend. So be MAX! 

Graphic from vividcreative.studio

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