The final module, Designing for Cultural Diversity, is going to look at DEI through the context of social diversity. The importance of bringing together and being able to design for multiple cultures through digital experiences cannot be underestimated, which is why we will focus on how to design for the richness, diversity and lived experiences of various cultures. Through the talks, interaction and workshops of this module participants will get insights and tools to better navigate cultural diversity and be able to shape more inclusive and equitable experiences and products – not only through their design thinking but also through design doing.


Speaker 01: Nikhita Ghugari

About Nikhita

Nikhita is a co-founder of Xeno Co-lab and is design expert with experience in handling, managing product and service innovation cases. She is a trained product designer with keen interest in user-centric and application oriented design thinking and business innovation. Her design background comes handy while translating the insights into tangible and implementable product & business opportunities. She has wide experience in design research, innovation strategy and design implementation projects across industries including consumer electronics, automobile, digital services, UI/UX.

Both the co-founders of Xeno Co-lab, Swar and Nikhita are very passionate and vocal about the need for companies & designers to start proactively designing for diversity & inclusion and they both spend their time sharing their experiences and stories of having worked in a diverse country like India. Nikhita has also implemented and shared her experience with the design community as a co-speaker with Swar at various global design platforms such as Internet Week Denmark, Design Matters Mexico 2023, SDN Global Conference 2021 & 2023 and have been a facilitator of workshops centered towards building human-center capabilities within organisations.


Topic: Designing for cultural diversity

When we talk about diversity, it becomes important to truly understand the implicit and explicit layers of diversity, ‘culture’ becoming one such crucial implicit aspect of diversity. The culture that our consumers are surrounded by or connect with; shapes their behaviours, beliefs and biases which has a direct impact on the way they use and interact with the products and services that are uniquely designed for them. So how do we make sense of these diverse cultural aspects such as religion, family beliefs, biases, gender dynamics that are directly shaping our consumer’s behaviours? How do we acknowledge these nuances to design truly accessible and inclusive solutions?

With a hybrid session of a workshop and a short presentation of case studies from India, the participants will uncover the value of designing for diversity of cultures and what it takes to make products truly accessible and our responsibilities as creators. Nikhita will share the learnings and present case studies from Xeno Co-lab’s work with marginalised communities and other diverse user segments in India to showcase how we can imbibe inclusivity into our digital design process and why it is important. The workshop part of the session will focus on exploring deeper aspects of cultural diversity, working with creative & practical tools to put this to practise by highlighting the importance of identifying and designing for diverse cultures & user profiles and finding ways to make digital products truly accessible, usable and relevant for these diverse personas. Through this workshop, the hope is to bring to light for the participants that we can create a broader impact by broadening our imagination and challenging our biases/assumptions.

Speaker 02: Coral Michelin

About Coral

Strategic designer, graduated in Environmental Management (UESA), Master in Strategic Design (Unisinos), and PhD in Design (UAM). Strategist, educator, and facilitator. Researcher with a focus on ecology, regeneration, systemic thinking, diversity (DE&I), futures, and decoloniality. She is a visiting professor at IED-SP and ESPM-SP, and is currently the Research & Development Product and Project Manager at, a company that restores tropical forests for people and the planet. Co-founder of Radar ASG, an initiative that helps organizations advance in their socio-environmental goals. Former Director of Community Mobilization for Innovation at (011).lab, the innovation laboratory of the São Paulo City Government, and coordinator of the Bachelor’s Degree in Product and Service Design at IED-SP. Ecology activist, poet, and feminist.


Topic: Eco-decolonial design

Radical localism rethinking design practices

Join the program