Conference Talk

JPN Understanding regional differences

Jun 03, 2023

地球温暖化への懸念が高まる中、私たちは持続可能性を考え、自然や環境への意識が高まっています。最も大きな変化の1つは、自動車のEVへの移行です。EV車の人気が高まる中で、コネクティドサービスは標準機能として定着しつつあります。コネクティドサービスを通して、お客様により良い体験を届けるために、私達は定期的に海外リサーチに行きます。その中で得た気づきと、地域の違いを理解する事の重要性について紹介したいと思います。

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Yuko Hayakawa

UI/UX Designer, Nissan Motor co.,ltd.

Having worked as a UI/UX designer since 2012, Yuko has created apps for a large number of automobile manufacturing companies. She joined Nissan Motor in 2017, to pursue her interested in the future of cars and mobility.Currently, she is working as a UI/UX designer for connected car apps. And now that the industry is at a turning point in mobility, Yuko strives to spread the concept of human-centered design throughout the company.