Strategy Matters

Feb 24, 2022

In this talk, Rinat will discuss the emerging importance of the designer as a strategic partner and how to develop these critical skills for success with clients from ideation to delivery. With her, you will also look at a few of the tools inside the Editor X web creation platform that support designers strategically and creatively for successful client projects. You’ll leave with tips and tricks that can help you become a stellar and invaluable strategic partner with your clients.

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Rinat Sherzer

Strategic Designer, Parsons School of Design (New York)

Rinat Sherzer is a strategic designer and Adjunct Professor at Parsons School of Design (New York) and Bezalel Academy of Arts and Design (Jerusalem) where she leads the Strategic Design & Innovation Track in the Industrial Design M.Des program. In this talk, Rinat will discuss the emerging importance of the designer as a strategic partner and how to develop these critical skills for success with clients from ideation to delivery. With her, you will also look at a few of the tools inside the Editor X web creation platform that support designers strategically and creatively for successful client projects. You’ll leave with tips and tricks that can help you become a stellar and invaluable strategic partner with your clients.