In order to achieve any of the UN’s Sustainability Goals, we need to understand how to help people change their habits. The one big problem is that it’s difficult to do and, to make things worse, most scalable solutions fail to properly design for habit formation. This talk will show you why habits are hard to change, the science behind how to change them, and the three most common mistakes made when creating scalable habit-forming solutions. GOALS Goal 3: Good Health and Well-Being Goal 13: Climate Action
Samuel Salzer is a leading behavioral strategist and behavioral design expert. He specializes in helping value-driven organizations apply behavioral science to build user-centered and habit-forming products and services. Among other things, Samuel is currently senior advisor of behavioral science at Kilo.Health and Doconomy. He’s on a mission to make the world a better place, one good habit at a time.
