How many times have you heard statements like “designers have the power to influence people’s behavior” or “designers are the ones who help us navigate the world”? It’s so much power and responsibility at the same time – almost as if designers were superheroes! In a way it’s true; the impact and value designers can create is phenomenal.
But designers sometimes don’t realize the potential they hold. They enable advancement across most industries, shaping behaviors and opinions, generating expansion, profits, and even helping educate future generations. Most often, the ground-breaking design that paves the way for others has one thing in common: creativity that broke the mold.
At the conference, we will bring on different perspectives on the designer’s role, including empirical and conceptual examples where creativity has led to innovation.