Conference Talk

Twitter Fuck-Ups: Where Innovation Is Born

May 14, 2022

“We all fuck up, even at Twitter”. In this talk, Anita will talk about how the team at Twitter strives to build a culture of experimentation that values learning and transparency over success. You’ll dive deep into the behaviors that allowed Twitter to create a culture that embraces learning and being bold, such as proactivity, intellectual honesty, simplifying & accelerating, and obsessing over customer experience. Anita will also share three case studies: – one that launched successfully, then failed – one that failed, then launched successfully – one that failed to launch, yet

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Anita Patwardhan Butler

Design Director, Twitter

Anita Butler is a San Francisco-based design director at Twitter leading numerous design teams focused on the health of the Twitterverse. Prior to Twitter, Anita was the Head of Design for Facebook’s Stories Experience where she helped build the Stories format. At Facebook, she learned deeply how social networks work and why people share. Anita lives with her husband and 2 boys in San Francisco. In her spare time, she likes to make things and torture her kids with long hikes and walks on the beach.


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Design Matters 22

Design Matters will bring on stage a global and interdisciplinary network of experts to discuss design and dive into design practices from a variety of perspectives and disciplines. The event aims at defining and leading the agenda on the most important issues concerning UX/UI, innovation, tech, and sustainability.

The conference will be live streamed, and the talks wil...

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