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Lysandre Follet, Nike
Two things we know for a fact. Social media can be a traumatizing place, and words affect action. Well-designed words can affect positive behavior change. At Twitter, they know that words have the power to inspire action and connect the world. They also know that for everyone’s voice to be in the conversation, they need a safe and welcoming environment — a place for curiosity to thrive and conversations to flow. Trauma-informed content design allows to do just that.
Jordan Craig is a writer, activist, and experienced marketing consultant. She currently leads the Product Content Design team at Twitter. Outside of content design, Jordanspecializes in managing well-planned, holistic campaigns and is skilled in traditional and digital marketing, commercial production, and sales. She brings special expertise in crafting voice and tone style guides and brand guidelines. Before joining Twitter, Jordan provided strategic direction to numerous non-profits and associations such as Public Broadcasting Service, Corporation for Public Broadcasting, and the National Museum of African American History and Culture. Jordan earned her B.A. in Mass Communication with a Concentration in Public Relations from Louisiana State University, and is currently wrapping up her M.S. in Integrated Marketing Communications at Georgetown University.