2024 - Mexico
ENG // Depatriarchiza design for social and planetary restoration. Female and dissadent voices in Latin America design
Andrea Soler & Taina Campos, Diseña Colectiva
In the ever-evolving landscape of digital design, the intersection of branding and user experience is where the magic happens. This presentation, “Bridging Branding and User Experience: A Design Journey Through E-Gov, Healthcare, and Fintech,” embarks on a journey to decode the art of integrating branding within the domains of e-government, healthcare, and fintech. For mid-level to senior UI/UX and product designers, this is an opportunity to gain hands-on insights into how branding isn’t just about logos and colors but a powerful tool for enhancing user experience, building trust, and creating lasting impressions. We will traverse through real-world scenarios, exploring concrete strategies that can be applied immediately to your design work. Expect to discover the tangible impact of a cohesive brand identity in creating remarkable user experiences. The session will provide case studies that showcase how branding, when skillfully implemented, can elevate the digital products we design.
Prolific Brand Designer, passionate about creating timeless perception for unique brands & businesses by reflecting their stories and core values using branding and visual design. Highly capable, possessing managerial strengths, with a unique blend of problem solving and technical skills. Proficient in a range of design softwares, having worked regularly on graphic, layout, and production materials. Excellent communicator, quick to grasp the bigger picture and always looking forward to creating design magic.
