2023 - Lagos
The Ideal Design Superhero
Lulo is a VP at frog NA and leads its LATAM business. He collaborates with clients to shape their digital strategy, transform their customer’s experience and turn new ideas into real products and services – past and current clients range from Nike, Facebook, Nacional Monte de Piedad to high-growth startups like Konfío, Bitso, Albo and Jüsto. In 2015, Lulo founded 23 Design, a pioneer firm in product and strategic design to push the design practice forward in the region. After five years of continuous growth, 23 was acquired by legendary design firm frog (spelled in lower-case) to lead its expansion efforts in Latin America. For over 10 years, Lulo has been on the cutting edge of user experience design in Mexico. In 2012, his first company was awarded for being the most innovative in Mexico by the UK Department of Commerce and, in 2015 Google invited him to its Global Design Experts group and taught the first “User Experience” and “Human-Centered Design” online courses ever in Spanish to thousands of students throughout Latin America. Besides design, Lulo has a passion for music. Early in his career he co-founded crowdfunding platform Bandtastic, led Rdio’s marketing efforts in Mexico and in 2018 played SXSW with his band ‘Mondragón’ after a successful Kickstarter campaign. He’s passionate about the independent music scene, art and improvised traveling.