Conference Talk

POR // ¿Cómo transformar a un banco de más de 130 años en una organización design-led?

Jan 31, 2024

Imaginemos que tenemos el reto de evolucionar la línea de desarrollo del 70% de un equipo de diseño en un contexto donde la organización está pensando en las nuevas tecnologías y una fuerte recesión económica. En esta charla, Cinthy y Arturo nos contarán la historia de los dolores y oportunidades que atravesaron como equipo y cómo los llevaron a construir lo que sería la hoja de ruta para su talento por los próximos años, con el objetivo de construir lo que será un banco liderado desde el diseño para asegurar un futuro sostenible.

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Cinthy Revilla & Arturo Via y Rada

Senior Design Manager & Design Chapter Area Leader, Banco de Crédito BCP

Arturo is a leader in experience design, and for more than 7 years, he has specialized in design and digital products. He has a master's degree in Strategic Design, Entrepreneurship and Innovation from IED Barcelona. He was a founding member of different intra-ventures at BCP. As part of BCP's Strategic Design COE, he currently leads the team of designers located in BCP's Innovation and Disruption units, creating new scalable products and services for more than 30 million people. In his spare time, Arturo explores new specialty coffee shops with his 4-legged companion while listening to math rock. Cinthy is a Senior Design Manager in charge of developing Specialties and Specialist Talent in the BCP Strategic Design COE, as well as Design projects for the Corporate front of the Credicorp Group. She collaborates closely with senior executives and Design leaders to enhance strategic design capabilities, optimize design processes, and standardize practices for creating Wow digital products. Additionally, she is a Design and Innovation Corporate Coach, providing advice to design, digital transformation, agility and innovation teams and leaders in companies such as MiBanco, Pacifico, CapitalLab and BCP Bolivia. Cinthy was born in 1984 and gained two degrees: One in Graphic Design for Advertising and the other in Information Systems Engineering.