2024 - Mexico
ENG // Depatriarchiza design for social and planetary restoration. Female and dissadent voices in Latin America design
Andrea Soler & Taina Campos, Diseña Colectiva
The intricacies of fintech design ecosystems are at the forefront of innovation, and design thinking plays a central role in creating seamless user experiences within this dynamic space. “Crafting Seamless User Experiences for FintechThrough Design Thinking” provides a comprehensive exploration of the interconnected components that shape the user journey in the realm of fintech. From mobile applications and web interfaces to conversational AI and gamified elements, the presentation unveils the strategies employed to empower users in managing their finances. As attendees delve into this presentation, they will gain insight into emerging design trends that prioritize omnichannel experiences, gamification, behavioral economics, and the growing emphasis on sustainable and inclusive financial design. Moreover, the discussion will underscore the integration of data visualization and storytelling in making financial information accessible and engaging. This presentation offers a holistic view of the intricate web of fintech design, highlighting the critical role of design thinking in fostering user-centricity and creating a cohesive ecosystem. It explores how fintech is transforming the way we handle money, emphasizing user empowerment and financial inclusion. Prepare to journey through a world of creative design strategies that are redefining the user experience landscape in financial technology.
Alison is a user advocate focused on delivering strategic and meaningful user experiences. She lives to make stuff, solve problems, ship fast, and impact billions of lives. While being fascinated with all aspects of User Experience design, she specializes in ideation, storytelling, and visual design. She is obsessed with diving into why and how people use things and furthering those experiences to make them memorable.