With a background in architecture, research and digital products, Adilice is a customer advocate on a mission to help companies develop meaningful solutions through insights-driven strategies. You can currently find her at Pleo – a Danish fintech unicorn – working within the product organisation to grow their understanding of customers’ needs and help them identify new business opportunities. Her previous experience includes consultant and product owner roles, but they can still be summarised as customer-centric product development. An unconventional career path that has led her to leverage experimentation in everything she does while keeping people and context at heart.
