Cracking the code of what users want

While we always strive to design products that are usable and functional; as designers we should also take elements such as tone, thoughtfulness, and novelty into account. Over time, users have evolved to expect digital experiences to be frictionless, contextual, and reliable with unique personality. In this talk, Basak will discuss the art, design, and science behind humanizing technology and crafting digital experiences that make meaningful connections with users.

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