Change is the only constant for the BBC. How will this much-loved broadcaster fulfil it’s creative ambition whilst providing greater efficiency in the digital age? David and Nikos will explain how a coalition of designers and engineers are embracing uncertainty by redefining the BBC’s Global Experience Language.
David Bailey is Executive Creative Director at Fluxx + magneticNorth. Previously, he was Creative Director of UX Design at the BBC helping lead their team of 200+ designers. By 2005 David had established his own studio, Kiosk, which he built from the experience working at the renowned agency The Designers Republic in the mid 90s. In 2012, David was featured in D&AD’s list of ‘50 British Creative Greats’ which included Rankin and Paul Smith. In his talk, David will share perspective and takeaways from both his years at the BBC and from the agency world. He will show examples of successful projects, from the very first idea to the final delivery. From this talk you’ll leave with an inspirational presentation of David and his work and some practical ideas of how to deliver a design project successfully.