Amy is a Designer for Google Chrome, and was previously a Visual designer at Apple. She will talk about how she is designing the new brand and UI for Google Chrome. Amy is a proven creative who's developed, led and launched impactful design for 9+ years. She focuses on human engagement, creative strategy and digital narrative to create world-class interactive experiences. She believes in egoless collaboration, unstoppable grit, simplicity, and above all, empathy. Amy will talk about Chromes mission to deliver ‘content not chrome’ and how that has been met with product loyalty and growth at a massive scale. But where is the brand if the product’s goal is invisibility? Amy will explore how Chrome is both challenged and thriving in this contradictory space. She will dive into examples to understand how getting out of the way can make people feel closer to your product, what happens when weird mistakes become desirable quirks, and how brand magic can be hiding right under your nose.