When so much about design is personal, admitting something you've created is failing isn't easy. At Netflix, every new design feature is rigorously tested before they release it to the public. Naturally, not everything goes the way you expect. In this session, Sam will walk through how Netflix approaches designing products and how success and failure isn't as simple as it may seem. Sam is a product designer helping 100+ million Netflix users watch 'just one more' episode. Starting his career at the BBC in London, and now at Netflix in California, his focus has always been on getting the right story to right person, whether it be a great TV Drama or breaking news.