Conference Talk

Designing for Play vs Product

May 02, 2017

How do you design a play experience? How do you test your designs with kids? What happens when you sidestep the feedback? How do you as a digital product designer cope with designing a game? Martina and Michael will share stories and failures from a two year journey spanning over ten projects. They have summarised some learnings on how to do it better, which will hopefully help others in avoiding the biggest pitfalls in their own adventures.

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Martina Gobec & Michael Rozenberg

Product Owner & Head of Design, UsTwo

How do you design a play experience? How do you test your designs with kids? What happens when you sidestep the feedback? How do you as a digital product designer cope with designing a game? Martina and Michael will share stories and failures from a two year journey spanning over ten projects. They have summarised some learnings on how to do it better, which will hopefully help others in avoiding the biggest pitfalls in their own adventures.