It’s one thing to create consistency in the design DNA for one brand, but what to do, when you need to create consistency thought out 350 websites across eight different brand DNA's? In this case, the design DNA becomes the core of the design and code system, and not as much the identity that meets the users. Design Director Yesenia will share her experiences with creating a unified and flexible core design system that accommodates eight media brands amongst others Vox, the Verge with distinct editorial strategies. She’ll share the challenges she faced, and how a scenario-driven design practice helps you create more flexible design systems.
It’s one thing to create consistency in the design DNA for one brand, but what to do, when you need to create consistency thought out 350 websites across eight different brand DNA's? In this case, the design DNA becomes the core of the design and code system, and not as much the identity that meets the users. Design Director Yesenia will share her experiences with creating a unified and flexible core design system that accommodates eight media brands amongst others Vox, the Verge with distinct editorial strategies. She’ll share the challenges she faced, and how a scenario-driven design practice helps you create more flexible design systems.
