Brent will talk about how the real designers are the ones who make the decisions. How designers facilitate discussions and support their solutions may be more important than the design itself. He will talks about how to incorporate data into one’s delivery to improve footing with stakeholders. Brent will go through cases where analytics and stories came together to offer richer, more compelling narratives. He will demonstrate how the team of thirty designers validates ideas quickly (sort of), avoids “design-speak” with stakeholders, and delivers evidence that demands a verdict. He is a designer from Texas, who is now living in France and working as Product Design Lead at Zendesk. Brent believes that a designer’s responsibility is to ensure the path everyone is on is the correct one. “Design” brings meaningful order. Good design means producing “goodness” in the world.
Brent will talk about how the real designers are the ones who make the decisions. How designers facilitate discussions and support their solutions may be more important than the design itself. He will talks about how to incorporate data into one’s delivery to improve footing with stakeholders. Brent will go through cases where analytics and stories came together to offer richer, more compelling narratives. He will demonstrate how the team of thirty designers validates ideas quickly (sort of), avoids “design-speak” with stakeholders, and delivers evidence that demands a verdict. He is a designer from Texas, who is now living in France and working as Product Design Lead at Zendesk. Brent believes that a designer’s responsibility is to ensure the path everyone is on is the correct one. “Design” brings meaningful order. Good design means producing “goodness” in the world.
