Conference Talk

Every Product has a Voice

Feb 28, 2018

Apps and websites are littered with text, and when you read, you experience the words as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion of our making, and it’s there to be designed. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better. In the spirit of Dieter Rams, Benjamin proposes a series of simple principles to help us design better with words. He finds lessons in neuroscience, fairy tales, and examples from his work at Medium. Theme: Be A Design Rebel

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Benjamin Hersh

Design Lead, Medium

Benjamin Hersh designs to make the world a more thoughtful and creative place. He leads design for a team at Medium, where he cultivates relationships with readers like you. Benjamin previously built tools for musical collaboration at Smule, and for digital storytelling at Byliner. He came to design by way of radio production and cognitive science research at Stanford.