Conference Talk

Where Did All the Feelings Go?

Sep 22, 2018

When we quantify the success of design we obsess over utility and task completion; retention, monthly active users, conversion. What about having fun? When the current dogma is to describe good design as “clean”, “minimalistic”, and “effective", how much room is there left to express emotion in design? In this talk Tobias discusses the details of a redesign of Minecraft and look at how UI design is approached fundamentally differently in games and apps, and what the two camps can learn from each other. Theme: Be A Design Rebel

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Tobias Ahlin

Experience Design Director, Minecraft

Tobias Bjerrome Ahlin is the Experience Design Director at Mojang, where he directs the design and the UI infrastructure team for one of the most popular video games of all time; Minecraft. He’s worked as a Product Designer at Spotify, as a Product Designer at GitHub in San Francisco, and he is a frequent lecturer at the creative business school Hyper Island.