In this talk, Vanessa tells the story of how musical.ly (now TikTok) became a worldwide sensation, and what role design played in this. She talks about how the visual style was first created and how it has later evolved - involving decisions to change key features that users loved. She also shares her view on how to reduce the friction of content consumption and create a smooth and immersive experience of watching videos. Theme: Immersive Worlds & Mixed Realities
