Conference Talk

Reducing Friction in Design

Sep 03, 2018

In this talk, Vanessa tells the story of how (now TikTok) became a worldwide sensation, and what role design played in this. She talks about how the visual style was first created and how it has later evolved - involving decisions to change key features that users loved. She also shares her view on how to reduce the friction of content consumption and create a smooth and immersive experience of watching videos. Theme: Immersive Worlds & Mixed Realities

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Vanessa Li

Product Designer, Tiktok

At TikTok - formerly known as, Vanessa designs platforms that make it easy for everyone to discover their favorite content and to create content themselves, using fun and creative tools. Vanessa has previously worked on products within the field of IoT, AR, and VR at AOL in New York.