Out of the rabbit hole – A look at the core of Product Design
Jorge Furuya, Volvo Cars
Ingrid will open the conference and give an introduction to the 3 themes of Design Matters 20. Real Fake – on how digital products are blending together Fake and Real, and how we as designers can we help the people who use our products navigate this new hyper-reality. Scrappy Creative – on how we should challenge our current design methods with a messy set of skills, borrowed from psychology, business, coding, project management, storytelling, and more. Next-Gen Design – designing for anyone born after 1996 who has never lived in a world that wasn’t interconnected, and taking on designing for the near and far future.
Ingrid is Co-founder of Design Matters and a UX Designer. She started Design Matters in 2015 together with Michael Christiansen and has been happily investigating new trends and movements in Digital Design ever since. She is a strong believer in diversity and representation in regards to ethnicity, gender, social background, and political beliefs. She is also a UX Designer and founder of Usable Machine, a UX studio based in Copenhagen, where she likes to solve complex UX challenges and make the web more beautiful.