Conference Talk

Sustainability in FinTech: How Design Can Promote Ethical Financial Practices

Nov 15, 2023

In today’s rapidly evolving financial landscape, the role of design in shaping ethical and sustainable FinTech solutions is more crucial than ever. As we witness the ever-increasing digitalization of financial services, it becomes imperative for designers to harness their creative powers and act as advocates for responsible and inclusive financial practices. In this talk, we will delve into the significance of sustainability in FinTech and explore how design can drive positive change, fostering ethical behavior and creating financial solutions that benefit society as a whole.

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Habeeb Azeez

Product Designer, Brass

Habeeb works as a product designer for Brass, a Nigerian fintech firm that creates business accounts with cutting-edge financial integrations to support business growth. Prior to this, He was employed by Voyage Control, a state-of-the-art cloud-based "Air Traffic Control" for inbound logistics management that streamlined end-to-end logistics for the construction, port, and events industries. Over time Habeeb has witnessed the profound influence that design decisions can have on shaping user experiences and behaviors. This realization sparked a sense of responsibility within him—a responsibility to design with purpose, to create solutions that not only meet functional needs but also align with ethical and sustainable principles. His expertise in user-centric design has allowed him to bridge the gap between innovation and ethical practices, seeking ways to promote transparency, trust, and long-term financial well-being for individuals and communities alike. Drawing from real-world experiences and collaborations with leading FinTech companies, Habeeb has witnessed the potential of design to drive positive change.