Conference Talk

Nigerian Type and Graphic Design

Nov 15, 2024

Jordan Belonwu alongside Joseph Adesiyan will be speaking on type design generally and how the distinction exists within type design in Nigeria. The talk will also feature their recent expedition to documenting general design in Nigeria with a focus on Nigerian elements in a bid to decolonise Nigerian graphic design identity. They will highlight the short background that exists within type design in Nigeria and how that has led to a small but significant shift in the perception of type in Nigeria. Moreover, they will introduce the typeface they worked on for Sporting Lagos, the truck style references and the process for creating the typeface. They will also dive into the process of extending the typeface to include letters and finally show the process of including multiple weights.

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Jordan Belonwu & Joseph Adesiyan

Creative Director | Graphic Designer, Belonwus

Jordan is a Nigerian designer and creative director based in Lagos. He began his career in 2012 and has since worked across different facets of design including branding, experiential, editorial, set design and advertising. Prior to starting the design studio Belonwus , Jordan was a Brand Designer at Bamboo. With a focus on branding, art direction and production design Jordan’s work maintains cultural relevance through his designs for some notable brands like Piggyvest, OctaFX, Pocket and most recently Sporting Lagos. Joseph is a Lagos-based Nigerian designer. Since starting his career in 2015, he has worked in a variety of design-related fields, such as branding, editorial, digital, and advertising. Type design, lettering, illustration, and motion are prominent themes in Joseph's design work. He has worked on projects for companies including Quidax, Paystack, TedxAbuja, Microsoft Nigeria, and Sporting Lagos.