Conference Talk

JPN Designers are problem solvers and world builders, not feature iterators

良いデザインは、ユーザーがプロダクトの使い方を理解するための手がかりを与えます。さらに優れたデザインは、使用される文脈を研究し、その文脈に合わせてプロダクトをデザインします。さらに綿密なデザインは、プロダクトを使用するユーザーの多様性とそのニーズを理解し、期待を上回るようデザインされます。最も責任あるデザインは地球のニーズに基づき、場合によっては最初のプロダクトの必要性を排除することも含めてシステム全体を再デザインします。

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Cal Thompson

VP of End to End Design, Headspace

Cal Thompson (they/them) runs the End to End Design team at Headspace. Cal is a service designer, design researcher, interaction designer and artist. Cal works towards technology treating the precious commodity of human attention with reverence and care and seeks to evolve society and culture to more active, honest efforts to better the world. Previously, they were a Design Director at Fjord/Accenture, delivering human-centered digital transformation projects on everything from the baggage handler experience in airlines to the service design of digitally enabled cruise ships and AI-powered personalised healthcare platforms. Outside of work, Cal has been a licensed mindfulness teacher since 2006 and is a visual artist: callenthompson.com.