Conference Talk

JPN “Play” creates new value for well-being

Jun 04, 2023

「遊び」は新たなウェルビーイングを提供できるでしょうか?「遊び」は、人間の発達の初期に不可欠です。外の世界と関わる機会と同時に、認知的、身体的、社会的、感情的なウェルビーングをもたらします。このようにメリットの多い「遊び」を、人々はライフスタイルの変化のなかで享受できているでしょうか?「遊び」は、若い世代に限定されたものでしょうか?インクルーシブデザインは「遊び」の視野を広げるでしょうか?そして、新しい方法で「遊び」を取り入れることができれば、社会のウェルビーングのために新しい価値を推進できるでしょうか?このプログラムでは、ウェルビーングの新たな視点に向けて、テクノロジーとメディアを融合させた2つのプロジェクトについてディスカッションを行ないます。インクルーシブでありウェルビーングのための「遊び」をデザインできるのです。

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Ramanath Bhat & Ippei Tambata

Director of R&D Design | Design Producer, Sony

Ramanath Bhat (aka Ram) is a Director of R&D Design at Sony Interactive Entertainment. He is part of the Global Design Center at PlayStation.Originally from India, Ram has lived most of his professional life in San Francisco and currently resides in Tokyo. He specializes in innovation design, partnerships, investments along with deep product & business co-creation expertise. He was part of many of new strategic initiatives within Sony including streaming gaming, Mobile , PC and early days of Sony Innovation Fund creation. He believes in equality for all and a world free of war, poverty and hunger.Favorite Quote : “ Reality leaves a lot to the Imagination “ – John Lennon.Ippei Tambata is a Design Producer at Sony Group Corporation, Creative Center. He was born and raised in Tokyo and studied industrial design at an art university before joining Sony. Ippei has also worked at Sony Ericsson and Sony Interactive Entertainment in Tokyo and San Francisco, specializing in UX/UI design and global team management. He is a part of a team that leads advanced design projects for technology development and new business launches in Creative Center.Standup paddleboarding, patching an analog synthesizer, and cuddling his fluffy dog keeps him relaxed.