Conference Talk

JPN “Play” creates new value for well-being

Jun 04, 2023


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Ramanath Bhat & Ippei Tambata

Director of R&D Design | Design Producer, Sony

Ramanath Bhat (aka Ram) is a Director of R&D Design at Sony Interactive Entertainment. He is part of the Global Design Center at PlayStation.Originally from India, Ram has lived most of his professional life in San Francisco and currently resides in Tokyo. He specializes in innovation design, partnerships, investments along with deep product & business co-creation expertise. He was part of many of new strategic initiatives within Sony including streaming gaming, Mobile , PC and early days of Sony Innovation Fund creation. He believes in equality for all and a world free of war, poverty and hunger.Favorite Quote : “ Reality leaves a lot to the Imagination “ – John Lennon.Ippei Tambata is a Design Producer at Sony Group Corporation, Creative Center. He was born and raised in Tokyo and studied industrial design at an art university before joining Sony. Ippei has also worked at Sony Ericsson and Sony Interactive Entertainment in Tokyo and San Francisco, specializing in UX/UI design and global team management. He is a part of a team that leads advanced design projects for technology development and new business launches in Creative Center.Standup paddleboarding, patching an analog synthesizer, and cuddling his fluffy dog keeps him relaxed.