Conference Talk

Making responsible design the path of least resistance

As designers, we have the responsibility to recognize the bias in our work. Like good journalists, we need to be able to ask the right questions and challenge our assumptions. When we work at speed and scale, we often don’t get it right the first time. Yet, we’re not often incentivized to go back and fix a design once it’s out in the world. How can we make the space and time to step back and learn from the past in order to make quality designs that have a truly meaningful impact in the future?

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Hayley Hughes

Design Director, Nike

Hayley Hughes hails from the hot deserts of Arizona and the humid forests of Georgia. She’s an artist turned graphic designer turned experience designer who resides in sunny Austin, Texas and works remotely from everywhere.Hayley is currently a Design Director for Nike’s Design System. Previously, she established the IBM Design Language, operationalized the Airbnb DLS, and led an evolution of Shopify’s Polaris Design System. Her work is featured in IBM’s “26 Innovations by 26 Innovative Women” and she is a certified Design Thinking Leader.Outside of work, Hayley likes to play Scrabble with senior citizens, throw tennis balls to her poodle, and eat Japanese comfort food with her partner.