Creative Banality Powered By Generative AI
Lysandre Follet, Nike
Masashi, the Chief Creative Officer at Whatever, has spent most of his career working outside of Japan, in the Netherlands, the UK and the US. As a result, many of the projects he has worked on have been realized through remote collaboration for quite some time. In this talk, he will introduce some examples of such projects and creative processes, and give us some tips on how to prepare for remote collaboration and teamwork.
Masashi Kawamura is the CCO and Co-Founder of Whatever Inc., the CCO at WTFC, Inc., and the former CEO and Co-Founder of PARTY. After working at global creative agencies such as 180, BBH, and Wieden & Kennedy, he founded PARTY in 2011, and later opened its New York and Taipei offices. His background in coding and film directing helps him create work that weaves together storytelling and technology, which has been recognized in various international award shows. He continues to explore creativity in variety of fields beyond advertising, including music videos, product design, and digital installations, and has been chosen as one of the Creativity magazine’s “Creative 50,” and Fast Company’s “100 most creative people in business”.