Conference Talk

気にするべき失敗、気にしなくていい失敗 – Mayu Nakamura

みなさんの中で絶対に避けたい「失敗」はありますか?逆に「このくらいなら大丈夫」と思う失敗はなんですか?そして、その2つを分けているものはなんでしょうか? いくら“Fail Fast”と言われても失敗はこわいものです。ですが、具体的に私たちは何がこわいのでしょうか?その答えは意外と主観的であったり、特定の文化の中で固定観念として確立されたまま、見直されていないだけの感覚だったりするかもしれません。逆にその習慣の裏で見落とされがちな失敗があることも。このトークでは中村氏の日本国内外のデザイン・開発の現場での経験を振り返りながら、失敗をクリエイティビティに活かす環境を作るにはどうしたらいいのかを考えます。

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Mayu Nakamura

Principal Designer, USTWO TOKYO

Mayu Nakamura is a Product Design Lead at ustwo, a global digital product studio. She leads the team to design products and services that provide meaningful changes in people’s lives. Having lived in Tokyo and London, she is an enthusiast of cross-cultural collaboration to achieve higher synergy and creativity. Her background as an interaction designer is a solid motivation to still appreciate hands-on modelling and crafting. However, she also enjoys using design tools to facilitate essential discussions in groups to overcome biases and make desirable outcomes together. Mayu is currently leading the ustwo Tokyo team in Japan, working with local businesses to grow by helping them develop Agile, user-centred mindsets.