2024 - Mexico
ENG // Depatriarchiza design for social and planetary restoration. Female and dissadent voices in Latin America design
Andrea Soler & Taina Campos, Diseña Colectiva
Viniendo de un país tan diverso como India, entendemos cómo los productos y servicios pueden generar exclusión cuando no están diseñados para la diversidad. Aunque los productos tecnológicos tengan el super-poder de crear inclusión, muchas veces las empresas y los diseñadores no logramos al excluir involuntariamente a cierta población debido a la disparidad y el acceso limitado a los recursos. Se vuelve entonces crucial para diseñadores y empresas, comprender los matices de diversidad sociocultural, regional, de género & neurodiversidad, así como sus efectos en el uso o acceso a productos y servicios, mientras diseñamos productos para crear impacto y valor. A través de esta charla, compartiremos nuestra experiencia de trabajar con la diversa población de India. Únase a nosotras para las historias, pero también para algunos aprendizajes tangibles en el proceso de diseño para inclusión y democratización del acceso a servicios.
Swar is a Co-Founder and design lead at Xeno Co-lab, and is responsible for user research & strategy as well as helping organizations understand how to best adopt HCD for innovation and as a way of working. She is a designer with a deep understanding of human-centered design (HCD) and holds a MFA in Design for Social Innovation. She worked as a Service Designer at Veryday NYC, for 1.5 years where she focused on using the human-centered design process to design healthcare experiences. After moving to Veryday Stockholm, she applied that process across sectors to build customer-centric experiences, and also innovation capability building for organizations. Nikhita is Co-Founder of Xeno Co-lab and is a design expert with experience in handling, and managing product and service innovation cases. She is a trained product designer with a keen interest in user-centric and application-oriented design thinking and business innovation. Her design background comes in handy while translating insights into tangible and implementable product & business opportunities. She has vast experience in design research, innovation strategy, and design implementation projects across industries including consumer electronics, automobile, digital services, UI/UX. Nikhita has also implemented and shared her experience with the design community as a co-speaker with Swar at various global design platforms such as Internet Week Denmark, SDN Global Conference 2021, and has been a facilitator of workshops centered toward building human-centered capabilities within organizations.
