Opening Talk by Design Matter's Committee Member
Jordan Craig is a writer, activist, and experienced marketing consultant. She currently leads the Product Content Design team at Twitter. Outside of content design, Jordanspecializes in managing well-planned, holistic campaigns and is skilled in traditional and digital marketing, commercial production, and sales. She brings special expertise in crafting voice and tone style guides and brand guidelines. Before joining Twitter, Jordan provided strategic direction to numerous non-profits and associations such as Public Broadcasting Service, Corporation for Public Broadcasting, and the National Museum of African American History and Culture. Jordan earned her B.A. in Mass Communication with a Concentration in Public Relations from Louisiana State University, and is currently wrapping up her M.S. in Integrated Marketing Communications at Georgetown University.