Creative Banality Powered By Generative AI
Lysandre Follet, Nike
The future is not something that happens, it’s something that we shape together. The challenges we face in today’s society are forcing us to rethink the way we approach everything we know and do. Brands today need to think about how they involve all stakeholders in their journey towards net positive. And this opens up for a new discipline within design called Speculative Design. In this talk, Philip will discuss the latest trends within design, what it has got to do with Danish Design heritage, and how we can use them to design the future together.
Philip is Creative Director at Kontrapunkt, a design agency with offices in Copenhagen and Tokyo. Through 35 years of existence, Kontrapunkt has assisted companies and institutions in carrying out fundamental changes, and in conquering new market positions, through strong rebranding concepts. Kontrapunkt works for public companies and institutions to global hero brands, like LEGO, Denso, Mitsubishi Motors, Shiseido, Nissan the Danish parliament and the like.