Conference Talk

Redesigning Racist Brands: Design and Colonialism

A talk about racism and graphic design: how Sharp & Sour set to (unofficially) redesign three different Spanish food brands depicting racist stereotypes with a mission to prove that brand recognition is not an excuse for dated aesthetics and bigotry. From the challenges they faced as white people talking about racism to the repercussions the project had in social media, the designers will reflect on what the role of graphic design must be in our current society.

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María Fuentenebro & Mario Mimoso

Founders & Creative Directors, Sharp & Sour

Sharp & Sour is a multidisciplinary design studio focused on the futures of food. They help food companies and organisations navigate through uncertain times and new food scenarios. They focus on research, speculative design projects and recipe development as well as brand identity and packaging for conscious brands.