Creative Banality Powered By Generative AI
Lysandre Follet, Nike
There are many things that can stop creatives from getting “in the zone”, whether it be the right environment, personal distractions, negative influences, right mood, deadline or pressure, but sometimes it’s just something you can’t put your finger on. Especially in a new distributed world when any of these can change day-to-day, it can be tough to find the right focus and the creative energy to embrace the best of our crafts.In his talk, Sam will walk through a variety of techniques he has explored over the years with himself and his teams to break creative discomfort, and help find your “zone”, no matter what is going on around you.
When so much about design is personal, admitting something you've created is failing isn't easy. At Netflix, every new design feature is rigorously tested before they release it to the public. Naturally, not everything goes the way you expect. In this session, Sam will walk through how Netflix approaches designing products and how success and failure isn't as simple as it may seem. Sam is a product designer helping 100+ million Netflix users watch 'just one more' episode. Starting his career at the BBC in London, and now at Netflix in California, his focus has always been on getting the right story to right person, whether it be a great TV Drama or breaking news.