Creative Banality Powered By Generative AI
Lysandre Follet, Nike
Designers have infiltrated the C-suite. Countless studies extoll the tremendous impact design can have on business. Companies are investing capital more than ever in improving their user and customer experiences.Yet, the realities of being a designer in a corporation aren’t always so rosy. Why are great user experiences still the exception rather than the norm? Why does practicing human-centered design feel like fighting the status quo? And why do so many designers still feel like strangers in a strange land?In this talk, Mirko will share observations from a decade of building human-centered organizations in large enterprises and early-stage startups alike. He’ll discuss the reality-altering potential of organizational infrastructure, the expanding role of design systems, and practical advice for designers to feel a little more at home in these alien worlds.