AYLA NEWHOUSE

Experience Director, Nordea Bank

Ayla Newhouse is a Design Director at Nordea Bank in Copenhagen. Previously, she led a team to scale the world’s first free Money Coaching service offered by a financial institution, and alongside a team of ex-US Digital Service leadership, helped define what became the most widely adopted political app in history. Her favourite talks include “Design as Service” at SXSW, which explored translating design tools to customer-facing experiences, and “Designers as Therapists” at Adaptive Path’s UX Week in San Francisco. Her talk on Dating by Design (also a book) was one of the top 20 Pecha Kucha’s of the year, worldwide.