Nerd Talk

ESP // Diseño para lo poscolonial: Integrando aspectos emocionales y culturales en la práctica del diseño contemporáneo

Feb 01, 2024

En la práctica del diseño contemporáneo, a menudo hay una gran dependencia de métodos racionales y cartesianos, que enfatizan la funcionalidad y descuidan las profundas profundidades emocionales y culturales. Este enfoque pasa por alto algo denominado «necesidades poscoloniales», lo que subraya la urgencia de integrar perspectivas y enfoques que han sido marginados o subestimados en la narrativa del diseño tradicional. En esta charla, José de la O presentará una serie de estudios de caso de su trayectoria académica y profesional que iluminan este concepto. Estos ejemplos abarcarán una amplia gama, desde proyectos de investigación y diseño de interacción hasta diseño de productos, todo ello contextualizado dentro de su investigación doctoral. Estos casos no sólo propondrán alternativas a las metodologías de diseño convencionales, sino que también provocarán que otros diseñadores reevalúen críticamente y amplíen sus propias prácticas. La presentación de José tiene como objetivo inspirar un enfoque más inclusivo e integral del diseño, donde las dimensiones emocionales y culturales se consideran cruciales para crear diseños impactantes y significativos.

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José de la O

Founder & Director, DelaO Design Studio

An accomplished industrial designer with a master's degree in Conceptual Design from the Design Academy Eindhoven. José leads delaO design studio, an award winning creative agency based in Mexico City specialized in design-driven research. His studio has collaborated with companies like Spotify, Space10, Google, BBVA, and What Design Can Do, among others; and always with an epistemological lens, exploring the societal role of design and envisioning the future interplay between technology and society.. As a dedicated full-time professor at the School of Architecture, Art and Design at the Monterrey Institute of Technology in Mexico City, Jose actively promotes design education and knowledge. His academic pursuits have fostered collaborations with prestigious entities such as The Cooper Hewitt Smithsonian Design Museum and Ikea’s Home Smart division, alongside various NGOs and institutions. His academic journey continues as a PhD Design Research Candidate at RMIT. Celebrated for his contributions to design, de la O received the first prize at the 10th Design Biennale in Mexico and was honored as the Designer of the Year in 2022 by MDF and Rimowa. In 2023, he earned The National Design Award by Diseña Mexico for the "Disonancia Mexicana" exhibition. De la O's expertise extends to product design, where he has partnered with prominent global firms like Philips Design in the Netherlands, Space10 in Denmark, and Mirai Innovation Lab in Japan. His portfolio spans lighting, furniture, and household products, showcasing his prowess in advanced industrial design. His designs have been showcased internationally, gracing prestigious platforms such as the Milan Design Fair, Dutch Design Week, The Future Perfect in New York, Taipei Design Museum, Shanghai Museum of Glass, Museum für Kunst und Gewerbe Hamburg, the Museum of Decorative Arts in Berlin, Museo de Arte Moderno in Mexico City, and the Palm Springs Art Museum, among others.