2023 - Lagos
The Ideal Design Superhero
Mara is an Associate Design Director at Mckinsey & Company, where she helps organizations drive AI adoption through human-centered methods. She defines herself as a data-savvy humanist: her practice spans across AI, data journalism, and design with the overarching objective of finding the strategic intersection between AI models and human intents to implement responsible AI systems that move organizations forward. Previously, she founded and led the AI Strategy practice at IBM, where she also developed the company’s first-ever data literacy program with the intent to bring a novel approach to data and AI into employees' daily practice by empowering them with new skills to craft stories with data and unfold the AI's complexity. Yet, by background, she is a data journalist. She worked as a data journalist for agencies and newsrooms like Pentagram and Aljazeera. Mara lectured at many universities about how to humanize AI, including the London School of Economics. Her books and writing explore how to weave a humanistic approach into AI development.