Preston So

Author of Immersive Content and Usability

Preston So (he/they) is a product, design, engineering, and innovation leader, digital architect and strategist, designer and developer advocate, polyglot educator and speaker, and author of Immersive Content and Usability (A Book Apart, 2023), Voice Content and Usability (A Book Apart, 2021), Gatsby: The Definitive Guide (O'Reilly, 2021), and Decoupled Drupal in Practice (Apress, 2018). A globally recognized authority on the intersections of content, design, and code, he has been a product, design, engineering, and innovation leader since 2015 at organizations like Oracle, Acquia, Time Inc., and Gatsby. Preston has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a content architect since 2007, and a conversational and immersive designer since 2016. He is an editor at A List Apart, a columnist at CMSWire, and a contributor to Smashing Magazine and has delivered keynotes around the world in three languages. A globally recognized authority on the intersections of content, design, and code, he is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved.