Colors play an important role in all of our lives, but especially for designers. Colors can stir up emotions, convey a message, symbolize an ideal, affect our mood and actions, and even heal, some say.
But color also matters in a number of cultural and political ways, not the least skin color. Minorities, subcultures, and communities use colors to represent their identity. A specific color can grow to have a very precise and powerful meaning, such as the color black for the BLM movement, pink for Feminists, and the rainbow for the LGBTQ+ community.
The questions are many: How can designers use color to convey a message or mobilize an audience? How can designers support and include those groups who can’t see colors? How should the political weight of color affect the choices we make in UI and product design? And how can colors be used in a multi-cultural context?
At Design Matters 21 we will look into the meaning of colors, from color theory and psychology, to accessibility, to racial problems within digital design. Be prepared to see color in a way you have never seen it before!